ABOUT US
ABOUT US
Established in 2018 in the dynamic city of London, PRIME.London emerged with a clear mission: to design gowns fitted to perfection to enhance femininity and sophistication.
THE TEAM
The creators of the brand are longtime friends who share their dynamic background spanning design, production, retail operations and creative direction.
Together with the Team of designers, they are working on creations that continuously soften the line between statement making and comfort.
WHAT WE DO
PRIME.London is a workshop of new design expressions that play with the kaleidoscopic nature of fashion, where experimentation is the playground for spontaneous creativity.
The creative Team of PRIME.London see things from always new perspectives. Excellent know-how, manual abilities, passion and desire for experimentation are core values of the brand.
Aside of the PRIME.London’s signature Haute Couture, Bridal, and Evening collections, the brand offers bespoke gowns, in a process that allows the customers to share their ideas with the design team to create their perfect evening or wedding dress, right from rough sketches through to the final gown, tailored to each client and miles away from the usual meringue and cream cake clichés available on the market.
EXCELLENCE CRAFTED BY HANDS
PRIME.London prides itself on hand-sewn craftsmanship and in-house meticulous production of its Bridal and Haute Couture Collections, ensuring the unparalleled quality of each product.
When working on new creation, the Team designs in a way to make every customer feel as comfortable as possible, without any movement limitations, so nothing distracts them from experiencing the happiest moments in life.
WHERE WE DO IT
All PRIME.London designs are born in London however the brand’s production sites are integrated by a network of external manufacturing suppliers in Europe, who were selected on the basis of very strict parameters, aimed to ensure excellent quality.
The relationships are built on a mutual trust by working together on a daily basis with a view toward constant improvement and learning.