PRIME.London
LATEST PRODUCTS
PRIME.London
ABOUT US
Established in 2018 in the dynamic city of London, PRIME.London emerged with a clear mission: to design gowns fitted to perfection to enhance femininity and sophistication.
THE TEAM
The creators of the brand are longtime friends who share their dynamic background spanning design, production, retail operations and creative direction.
Together with the Team of designers, they are working on creations that continuously soften the line between statement making and comfort.
WHAT WE DO
PRIME.London is a workshop of new design expressions that play with the kaleidoscopic nature of fashion, where experimentation is the playground for spontaneous creativity.
The creative Team of PRIME.London see things from always new perspectives. Excellent know-how, manual abilities, passion and desire for experimentation are core values of the brand.
Aside of the PRIME.London’s signature Haute Couture, Bridal, and Evening collections, the brand offers bespoke gowns, in a process that allows the customers to share their ideas with the design team to create their perfect evening or wedding dress, right from rough sketches through to the final gown, tailored to each client and miles away from the usual meringue and cream cake clichés available on the market.
